Top 7 Contemporary Brands Redefining Women’s Luxury Fashion in India

Let’s be real: basic is boring. Today’s fashion-forward woman isn’t just looking for a cute dress—she’s looking for a vibe. Something that speaks before she does. Something loud without yelling. Luxury without being stiff. Fashion that reflects personality, not just price tags.

Welcome to the world of contemporary clothing in India, where creativity meets culture and boldness walks hand in hand with luxury. This blog is your ultimate guide to the top Indian fashion brands that are redefining what women's luxury wear really means in 2025.

From indie disruptors to designer darlings, these brands aren’t just making clothes—they’re starting movements. If you live in oversized fits, talk in aesthetics, and scroll for style inspo 24/7, this one’s for you.

1. ITS YOU – Because Who Else Could It Be? The Future of Bold

Let’s kick it off with the new-age rule-breaker—ITS YOU. Born for the girls (and boys and everyone in-between) who love drama in their sleeves and confidence in their collars. This is not your regular fashion brand. ITS YOU is what happens when unisex fashion crashes into luxury streetwear and comes out cooler than ever. Whether you're a city girl with edge or a guy who lives in graphic drops, it ITS YOU. You build fashion for moods, not moulds.

Here, fashion is expressive, not expensive. From graphic oversized tees to co-ords that say "I’m booked and busy," every drop is designed to help you wear your attitude. It’s giving runway energy on real-world streets.

Why It’s a Vibe:

• Gender-fluid styles that break the binary
• Quality that feels luxe, pricing that feels fair
• Pieces that move with you, not just hang pretty
• Designed for the girl boss, the rebel, the dreamer

Find your next obsession at wearitsyou.com

2. Bodice – Minimalism, But Make It Power Dressing

If your wardrobe is your zen zone, then Bodice is your spiritual guide. Founded by Ruchika Sachdeva, this brand has mastered the art of restraint. Think subtle pleats, earthy tones, and layering so clever it feels like fashion origami.

Bodice brings a clean, architectural edge to Indian luxury apparel, making it perfect for women who like their fashion with a side of intellect. It’s what you wear when you’re soft-spoken but your wardrobe isn’t.

Pro Style Tip: Pair Bodice separates with chunky sneakers or block heels to complete the cool professor vibe.

3. House of Masaba – Prints that Party

Masaba Gupta didn’t just start a label. She started a revolution. House of Masaba is everything your grandmother's saree and your favourite Instagram Reel love about Indian fashion.

With neon florals, quirky prints, and silhouettes that flirt with fusion, this brand is for the bold and the beautiful. It’s heritage with a hoodie. Perfect for weddings, brunches, or days when you want your outfit to scream, “I’m extra, and I love it.”

Style Mood: Loud, layered, lovable.

 

4. The Summer House – Clean Girl Energy, Activated

Sustainable, minimal, and ridiculously elegant, The Summer House is for the woman who keeps it classy without trying too hard. They craft contemporary clothing with the planet in mind and aesthetics on point.

Expect silhouettes that float, fabrics that breathe, and cuts that flatter every form. If you’re into the "clean girl aesthetic" with a twist of ethical fashion, this one’s your match.

Best For: Coffee runs, gallery visits, slow Saturdays.

5. Payal Khandwala – Colour Blocking Royalty

Wearing Payal Khandwala is like stepping into a painting. With her training as an artist, Payal merges bold colours and bold structure in a way that screams elegance. Her designs don’t whisper luxury—they declare it.

Expect wide-legged pants, statement saris, and draped dresses in vibrant hues that command attention. This is luxury wear for women who like their outfits served with drama and dignity.

Signature Style: The "I’m the CEO and the Muse" aesthetic.

6. Saaksha & Kinni – Chaos, Colour, Couture

If your spirit animal is a peacock in Air Jordans, you’ll vibe hard with Saaksha & Kinni. Known for their riot of prints, layered textures, and maximalist energy, this label is here to shake things up.

From mirror work jackets to power co-ords, they serve up contemporary luxury fashion that’s equal parts desi and dramatic. It’s the fashion equivalent of a remix you didn’t know you needed.

Perfect For: Destination weddings, music fests, and mirror selfies.

7. Pero by Aneeth Arora – Softcore, Handcrafted Heaven

Pero isn’t just a brand; it’s an emotion. Aneeth Arora’s label creates slow fashion pieces so delicately crafted, they feel like heirlooms. Think handwoven textiles, dreamy silhouettes, and whimsical layering that feels like a fairytale.

For those who want their luxury dipped in culture and stitched with soul, Pero is where you land.

Why You’ll Love It: It's nostalgic, it’s now, it’s next-gen craft.

Why Contemporary Clothing Is THE Mood in 2025

Let’s decode the vibe shift:

• Unisex is the new sexy: Fashion is bending gender lines, and people love it.
• Luxury meets comfort: Because corsets and pain are so 2010.
• Made in India, loved worldwide: Homegrown labels are making a splash on global runways.
• Style > Hype: People want substance, quality, ethics, and expression.

These fashion companies in India are not just making clothes; they are also creating a lasting impact. They’re building tribes. Whether you're into power-dressing or pyjama-core, there’s a label speaking your language.

Real Talk: How to Choose the Right Brand for You

Ask yourself:

• Do I want bold or basic?
• Am I all about comfort, or do I like to go all out?
• Do I care about sustainability and local craftsmanship?
• What story do I want my outfit to tell?

Whether you’re a streetwear savage, a sustainability siren, or a high-fashion hustler, there’s a contemporary fashion brand in India with your name on it.

It’s Time to Find Your Fit

Forget fitting in. It’s time to stand out. Ready to rock bold cuts, wild prints, and oversized moods that match your energy? Whether you’re shopping for the 'gram, the grind, or just good vibes, It's You is your next style destination.

Because fashion should feel like it's YOU—wild, wise, and 100% wearable.